Feel at ease with local
travel information you can trust
Don’t spend hours looking through outdated, sponsored, or just bad recommendations. Use real locals to give you insider tips and save yourself the time of planning
Fill out a short questionnaire and receive your personalized guide to ensure your trip is easy and just what you wanted
Our SF locals love what they do and go out of their way to try new places and revisit old ones to ensure your trip is the best it can be
Plan your SF trip in three easy steps
Fill out a short questionnaire telling us about your likes, interests, and preferences
We develop a personalized guidebook for you with the best secret spots and local recommendations we think you’ll love
Enjoy your trip and have the peace of mind that you will have a great trip!
Receive relevant and up to date recommendations
Things are constantly changing in San Francisco. You don't have to rely on information that's outdated and hope that restaurant is still good 2 years after the article was posted. Rely on us to give you up to tips.
Avoid the SF tourist traps and feel like a local
You don't travel to feel like every other tourist. You travel to experience new adventures. Don't rely on information that points you to where every other traveler goes. Feel a part of the city with tips and suggestions from our local trip designers.
Why Choose Us
Free guide revision and questions
Information from SF locals
No kickbacks from companies
Suggested reading and playlist
Focus on ethical travel
How does the process for my personalized custom guide work?After you checkout, you will receive a short questionnaire for you to fill out via email. Once we understand your budget, likes/dislikes, travel style, etc. we put together your personalized guide within 24-48 hours. If you have anything on your guide you don’t like please let us know and we’ll be happy to swap them out.
How do you make sure you have the best information and guides?We use a variety of locals coming from all different backgrounds to put together a consensus of what Virgil deems is best. They not only have different backgrounds but personally enjoy finding the best places for food, culture, and sites.
Why should I pay for information I can find online?We love to travel but there comes to planning it can be serious work. Global websites. Local websites. Instagram pages. Twitter feeds. Yelp/Google. Where do you start and stop? There is too much information out there and the vast majority of it is bad, outdated, or not what you were looking for. We cut through all of that and give exactly what you are looking for. With the extra time
What happens if I don’t like a recommendation in my guide?No problem! Just email us back and we’ll try to understand what you didn’t like to find a better recommendation for you.
What makes us different from others companies or travel agencies?Our focus is to ensure you have the best travel experience and nothing else. This means no “experts” that have only traveled to a city once, no kickbacks from other companies, and no high prices.
Do you make reservations for me?We do not and it’s for your benefit. By allowing us to focus on the guide we’re allowed to pass on the savings to you. Making reservations is also easy for most people. Book your flight, hotel, and a nice restaurant and 9/10 people are ready for their trip. If any trouble comes up we also aren’t a middle man that’s creating more trouble than solutions.
Will you answer questions after I receive my guide?Absolutely! Give us 24 hours to get back with you but we’re happy to answer any questions.